Archives for April 7, 2016

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Ditching deep discounts on Banquet is a "recipe for disaster," warns CPG analytics expert

ConAgra Foods CEO: We can get a better bang for our trade spending bucks

By Elaine Watson

ConAgra is adopting a “zero loss mindset” when it comes to analyzing trade spending, CEO Sean Connolly told analysts on the firm’s Q3 earnings call on Thursday, much of which was devoted to ensuring that not a single dollar is wasted on promotions that...

Suji’s Korean Cuisine balances authentic with the familiar

By Elizabeth Crawford

Today’s consumers claim to want bold, authentic flavors, but many still shy away from unrecognizable foods – giving manufacturers the difficult task of presenting new products or flavors in a familiar way that still respects their authenticity.