Archives for April 21, 2016

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GUEST ARTICLE: 10 ways big CPG companies are shooting themselves in the foot

By Dr Kurt Jetta, founder & CEO, TABS Analytics

Why are the top 100 CPG brands underperforming in most of the categories in which they operate? Lots of reasons, many beyond their control, says Dr Kurt Jetta, founder of TABS Analytics. But some the wounds are self-inflicted, he argues: “We are holding...

Smaller packs make trying new flavor trends for the grill easier

By Elizabeth Crawford

The unofficial start of summer may still be more than a month away, but grilling season is already here for most Americans and several companies are making it easier for consumers to try unfamiliar flavors with new products that reduce risk and build trust.