Archives for May 11, 2016

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MELT Organic finds white space in the sluggish spreads category

By Elaine Watson

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are going backwards. MELT Organic, by contrast, is still growing at a...

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

JBS announces restructure plans

By Aidan Fortune

Brazilian beef processor JBS SA has announced a restructure of its business that would see the formation of new company JBS International. 

Data dive, hands-on approach both advocated as trend spotting methods

By Hank Schultz

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data?  Both approaches were presented at the recent Healthy & Natural Show in Chicago.

US challenges China over WTO violation

By Aaron McDonald

US trade representative Michael Froman has announced that the US will be challenging China over breaching World Trade Organization (WTO) rules.