Archives for November 10, 2016

Social Nature harnesses social media to drive consumer engagement

How do you generate buzz around your new product without breaking the bank?

Demos are expensive and time consuming, shows and events can be hit and miss, and redemption rates for coupons handed out at events can be frustratingly low. So how can you reach more target consumers, generate more buzz about your products, and use it...

Engaging via blogs helps meet consumers where they are, experts say

Interacting with consumers via bloggers is becoming an ever more important part of marketing plans in the dietary supplement and functional foods industries. And that includes both finished goods brands and ingredient suppliers.

What legalized recreational marijuana can mean for food and beverage

Voters in California, Massachusetts, and Nevada passed legislation to legalize recreational marijuana, while in Maine it’s still too close to call.

US election fallout

How candy lobbying dollars were spent in election year

Discover which political candidates major confectionery firms such as Mars and Hershey backed with donations in 2016.

Strategies for private label products to reclaim slipping sales and market share

Years after the dot com and housing market crashes pushed consumers in droves to switch from national to store brands to save money, private label sales are starting to sag – forcing retailers to rethink their marketing strategies, according to a new...