60-second interview: Peter Rahal, co-founder, RXBAR (Chicago Bar Company LLC)
RXBAR CEO on teaming up with Kellogg: 'Six months ago we reached a tipping point...'
Protein bar brand RXBAR was recently scooped up by Kellogg in a $600m deal. FoodNavigator-USA caught up with co-founder Peter Rahal to discuss the rationale behind the deal...