Archives for November 20, 2017

FDA issues GRAS no objection letter for SweeGen’s Bestevia Reb D stevia leaf sweetener

California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-D - manufactured from stevia leaf extracts converted to Reb D using enzymes – for use as a general purpose sweetener for food and...

‘Needed’: FDA issues draft guidance for best practices for GRAS panels

Hailed by experts as ‘needed’ and ‘significant’, the US Food and Drug Administration has issued draft guidance on best practices to follow when convening a panel of experts to evaluate whether a substance is “generally recognized as safe” (GRAS).

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Spit out: Gum declines continue in the US

Chewing gum sales in the US have continued to fall in the first half of 2017, according to data from IRI, but Hershey is bucking the trend.

Coca-Cola to launch soda sweetened solely by stevia

Coca-Cola will pilot a new Coca-Cola drink sweetened solely with stevia, it announced during its investor day at its Atlanta, Georgia, headquarters.

The new marketing playbook acknowledges consumers are in control of brands’ fate

The days of pushing out a refined, tightly controlled marketing message without listening to what consumers want to know are long over, and brands that want to make it in the modern world must listen first, according to a top marketing professional with...

Cargill’s sausage push creates 100 jobs

More than 100 new staff will be hired by agriculture giant Cargill, which has plans to build a sausage production hub in Nashville, Tennessee.