Archives for January 31, 2018

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VIDEO WINTER FANCY FOOD SHOW

How defensible is the SMASHMALLOW brand?

By Elaine Watson

The proposition is deceptively simple. Take marshmallows - a product Americans can typically find in large clear bags in the baking ingredients category – add some gourmet flavors and a cleaner label, put them in a re-sealable pack and create a new usage...