Archives for May 1, 2018

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Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

Walmart backs potassium salt petition

By Elaine Watson

Walmart has joined a growing number of food retailers and manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.