Archives for November 29, 2018

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Kraft Heinz to acquire Primal Kitchen for $200m

Kraft Heinz to acquire Primal Kitchen for $200m

By Mary Ellen Shoup

Kraft Heinz has struck a deal to acquire Primal Kitchen, maker of better-for-you (with an emphasis on healthy fats and high-quality proteins) sauces, condiments, and dressings including mayonnaise and avocado oil, for $200m.

Peas please! Where next for pea protein?

60-second interview: Tyler Lorenzen, president, PURIS

Peas please! Where next for pea protein?

By Elaine Watson

Once a niche ingredient, pea protein is now the #2 player in the burgeoning plant-based protein market behind soy, with key players ratcheting up capacity to meet growing demand. FoodNavigator-USA (FNU) caught up with Tyler Lorenzen (TL), president at...

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...