Archives for February 5, 2019

news in brief

Direct to consumer babyfood brand Little Spoon raises $7m

New York-based direct to consumer organic babyfood brand Little Spoon has raised $7m in a funding round backed by venture funds Vaultier7 and Kairos, Chobani founding member Kyle O'Brien, Tinder founders Sean Rad and Justin Mateen, Interplay Ventures,...

Is coconut oil healthy? Barlean’s under fire as lawsuit cites oil's high saturated fat content

Barlean’s is the latest brand to be hit with a lawsuit challenging the notion that coconut oil is a healthy choice, with plaintiffs alleging that the high-saturated fat oil is one of the least healthy options for consumers shopping the edible oils aisle.

Is it possible to make generic claims about the benefits of sprouted grains? Critical review explores the data

Studies show the bio-availability of some nutrients is higher in sprouted grains. However, effects vary widely according to the grain, temperature, and sprouting period, while a lack of human clinical data makes it hard to make generic claims about...

Mrs. T’s new ‘Stuffed with the stuff you love’ campaign promotes pierogis with emotional connection

With a new multimillion dollar advertising campaign that includes conventional and new marketing strategies, the iconic frozen pierogi brand Mrs. T’s hopes to attract new consumers and woo back lapsed shoppers by invoking the emotional connection that...

Conscious consumerism – the drive behind increased interest in animal welfare – is going mainstream

Once niche, conscious consumerism is emerging as a mainstream trend in 2019 that is influencing more companies to offer products that are not just environmentally-friendly but also animal-friendly, according to Euromonitor International.

news in brief

Gourmet meat demand boosts domestic sales for JBS’ Friboi

Brazilian meatpacker JBS has revealed that its Friboi unit has reported a 33% increase in domestic sales for its Maturatta brand during 2018.