Archives for February 8, 2019

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Enjoy Life Foods CMO: A product doesn't have to be perfect at first

Enjoy Life Foods CMO: A product doesn't have to be perfect at first

By Mary Ellen Shoup

Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now securing a...

IRI: Consumer sentiment for online food shopping grows:

IRI: Consumer sentiment for online food shopping grows:

By Mary Ellen Shoup

Consumers have been slower to migrate online to shop for certain food items, compared to other categories such as personal care and vitamins/supplements. However that behavior is starting to change with frozen and refrigerated grocery items registering...