News & Analysis on Food & Beverage Development & Technology
We clocked a number of brands using terms from 'clean candy' to 'clean protein' on the showfloor at Expo West, but what does 'clean eating' mean, is 'clean' a term that brands should use on product labels, and where is the trend going next?
Consumers are making fewer unplanned, impulse snack purchases than they did five years ago, according to Euromonitor International's "Meeting the Needs of the New Age Snacker" webinar held last week.
While snacking has become more acceptable, many consumers still bring some baggage to the trend – usually in the form of guilt – but a new ad campaign for Whisps cheese crisps wants to relieve shoppers of this burden.
Paid for and content provided by Faravelli Inc, food ingredients distributor - North America
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