Archives for May 3, 2019

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FOOD FOR KIDS: Yuck or yum? Product testing with children

FOOD FOR KIDS: Yuck or yum? Product testing with children

By Elaine Watson

Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how do...