Archives for October 11, 2019

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GUEST ARTICLE: Growing market share in a hot new category: CBD

GUEST ARTICLE: Growing market share in a hot new category: CBD

By Larry Levin, EVP market & shopper Intelligence, IRI and Jessica Lukas, SVP, BDS Analytics

Many consumers are on the hunt for the next 'good-for-me' health ingredient, as part of the $450bn trend in self-care. This trend has continuously evolved with consumers focusing on protein-heavy foods, botanical extracts, probiotics, and more recently...