Coronavirus
Hershey’s Ice Breakers mints find new role in combating ‘mask breath’
A new ad-spot on TV and social media created by Hershey's in-house agency addresses one of the side-effects of mask wearing during the coronavirus pandemic.
Archives for May 20, 2020
NEWS IN BRIEF
GMOs 101: FDA launches GMO consumer education initiative
The FDA, USDA and EPA have launched ‘Feed Your Mind’, a new Agricultural Biotechnology Education and Outreach Initiative that aims to increase consumer awareness and understanding of genetically engineered foods (GMOs).
PeaTos launches DTC website: 'The fight for snack share just headed online'
The COVID-19 pandemic has caused brands to look at their direct-to-consumer (DTC) businesses with fresh eyes, including emerging brand PeaTos, which launched its own DTC site, BetterSnacks.com, to fulfill Americans' at-home snacking needs and desire for...
Without kids in stores to drive impulse purchases, good2grow pivots marketing to focus on parents
Children’s brands that previously relied on “the nag factor,” impulse purchases or being the reward parents give children to behave in stores are pivoting their marketing to target adults now that most families send only one adult to the grocery store to...
Investing in the Future of Food: KidsLuv shares tips to drive velocity, initial trial during pandemic
The middle of a global pandemic when many consumers are filling their grocery carts virtually may seem like a strange time to expand distribution in brick-and-mortar stores, but for the vitamin enhanced water brand KidsLuv the timing of its current...