Edible insects in focus, part I: CPG 2nd wave focuses on benefits, not bugs... 'It’s like taking Jell-O and saying, ‘Hey! we've got a bunch of ground up cow bones and sugar. You want some?'
Back in 2013/14, no food innovation conference was complete without at least one session promoting edible insects as the next big thing in ‘alternative protein.’ Since then, the field has become littered with the corpses of bug-fueled startups that ran...