Archives for February 22, 2022

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Mintel: Are meal kit online marketplaces the future of category?

Mintel: Are meal kit online marketplaces the future of category?

By Mary Ellen Shoup

While meal kit demand surged during COVID-19, many consumers still aren't sold on the idea of a meal subscription and players in this space should embrace the full potential of e-commerce to become "true online grocery retailers" by providing consumers...