New BODYARMOR CEO on J-Lo, taking on 800lb gorillas, and the ‘separate but connected’ strategy with Coca-Cola
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...