Archives for August 3, 2022

WATCH ON DEMAND: Low-and-No-Sugar-Beverages webinar, 'Sugar reduction is still overwhelmingly important to American consumers'

Sugar reduction is still top of mind for most US consumers, but their motivations for purchasing low- and no-sugar beverages have shifted from weight management and dieting pursuits to achieving a sense of general wellbeing, claims Howard Telford, head...

Sorghum in focus: ‘The goal is to increase the use of sorghum in the US food supply,’ says Sorghum Checkoff

Despite being a nutrient powerhouse with more fiber and protein per serving than quinoa and nearly twice the amount of iron as a 3-ounce sirloin steak, sorghum hasn’t quite crossed into mainstream territory with most consumers. But that could soon...

IFT FIRST

Hybrid beverages lure consumers to new categories with blend of familiar and novel

As the pandemic progresses and consumers delve deeper into how nutrition impacts their health, they are expecting more from the products they buy – pushing beverage makers to blur category lines to offer more benefits, according to Mintel.