Archives for February 3, 2023

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Hershey doubles down on advertising to offset impact from price hikes, reinforce consumer connection

‘Chocolate and salty snacks rank a two of the top three resilient treats that consumers are not willing to forgo’

Hershey doubles down on advertising to offset impact from price hikes, reinforce consumer connection

By Elizabeth Crawford

Sweets and snacks giant Hershey will double down on advertising and production capacity for its fastest growing brands, including Reese’s and Skinny Pop, in the coming year to help offset price elasticity and meet consumer demand, which executives say...