Archives for November 2, 2023

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Exploring how consumers define ‘healthy’ through dietary patterns

Futureproofing the Food System

Exploring how consumers define ‘healthy’ through dietary patterns

By Deniz Ataman

Consumers’ relationship with food continues to evolve through diets that target more specific needs while simultaneously shifting how they define healthy, according to results from the International Food Information Council (IFIC) Food and Health survey.

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the...