Archives for November 17, 2023

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Will ‘healthy’ iconography help consumers select better options?

Futureproofing the Food System

Will ‘healthy’ iconography help consumers select better options?

By Deniz Ataman

While the FDA is updating its current definition of healthy and exploring voluntary iconography for packaging, the term means many different things to many different people, which could complicate the impact of the icon and product marketing, suggests...