Archives for February 5, 2024

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How Blume developed itself as a post-coffee ritual brand

How Blume developed itself as a post-coffee ritual brand

By Deniz Ataman

Alternative coffee brand Blume’s founder and CEO, Karen Danudjaja, started the adaptogenic latte blend brand in 2017 when she was looking not only for a delicious and functional coffee alternative, but an alternative ritual to coffee, she explained to...