Archives for June 14, 2024

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KeHE VP: ‘Millennials are trading values for value’

KeHE VP: ‘Millennials are trading values for value’

By Ryan Daily

Price-conscious consumers are gravitating to brands with clear value propositions — including private-label — as companies offer products that tap into permissible indulgence and functional trends at affordable price points, Ari Goldsmith, VP of...