Archives for August 22, 2024

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OK Energy stands out by ‘spurning traditional marketing’

Startup Spotlight

OK Energy stands out by ‘spurning traditional marketing’

By Deniz Ataman

Much like Gen X before them, Gen Z consumers have grown disillusioned with traditional marketing that over-promises and under-delivers, prompting energy drink brand OK Energy to take a more authentic—yet still playful—approach Evan Nied, CEO, OK Energy,...

Will consumers accept mycelium?

Will consumers accept mycelium?

By Augustus Bambridge-Sutton

Mycelium can be a protein-rich alternative to animal products. But will consumers accept it? The interplay of disgust and naturalness perceptions is the key, a new study suggests.