Archives for September 18, 2024

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Calling all Sports & Active Nutrition start-ups!

Calling all Sports & Active Nutrition start-ups!

By Stephen Daniells

NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2025.

Designing for impact: The balance between aesthetics and function

Brand Alchemy

Designing for impact: The balance between aesthetics and function

By Deniz Ataman

Design is often a multi-faceted strategy that balances creativity with constraints while artfully delivering a brand’s narrative to stand out on shelves, as demonstrated by Michael Cina, owner and creative director of Cina Associates, who employed design...

What is zebra striping?

What is zebra striping?

By Rachel Arthur

More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?