Is Ozempic’s impact on food and beverage sales exaggerated?
Consumers who take GLP-1 drugs might switch what they eat, but they largely spend the same amount of money on CPG food and beverage after a year on the medication
Archives for January 10, 2025
National Quitters’ Day: a time for reckoning, recommitting and marketing magic
The second Friday of January is notoriously known as ‘quitter’s day,’ or the point at which most people falter on New Year’s resolutions, including diet goals – but it doesn’t have to be
Should cultivated meat pivot as a B2B ingredient business?
Shifting cultivated meat from consumer brands to essential ingredients for food businesses could open new revenue options