Recent launches in the northern hemisphere feature packaging designs which evoke summer sun and poolside fun...
Essentia Water and House Wine are teaming up for the second time to bring their limited-edition Water + Rosé back to the US after last summer's success.
The unique packaging format is a side-by-side combo of Essentia Water and House Wine Rosé: with each drink having its dedicated spout. Easy-to-use spigots and bags are specially formulated to keep air out and extend freshness.
“With the equivalent of eight bottles of House Wine Rosé and two gallons of Essentia Water, this convenient boxed combo is perfect for any summer soiree – from an SPF-filled pool party to your next rooftop happy hour,” say the companies.
‘How do you ‘can’ sunshine?!’ was the question that started off development of Best Day Brewing’s latest non-alcoholic craft beer, Electro-Lime Cerca de Cerveza.
“Making its debut just in time for summer sipping for those looking for non-alcoholic alternatives, Electro-Lime Cerca de Cerveza delivers a citrusy, Mexican lager sipping experience featuring fresh lime puree, Motueka hops and a dash of sea salt to ramp up the flavor,” says the California brand.
And the packaging of the new launch reflects that: with bright, bold colors for summer.
Novo Fogo Cachaça has redesigned and reformulated its line of Brazilian canned cocktails, offering a fresh way to experience their carbonated twist on Brazil’s national cocktail, the Caipirinha.
The colorful design of the 12 oz sleek cans evokes Novo Fogo’s origins in the Brazilian rainforest and emerged in collaboration with multi-Grammy-nominated dance music duo, Sofi Tukker, who became co-owners and global ambassadors of Novo Fogo in October 2022.
“Novo Fogo’s Brazilian Organic Cocktails are poised to accompany SOFI TUKKER’s music as the perfect concert cocktail,” says the brand.
Novo Fogo Brazilian Organic Cocktails are described as ‘full-flavored and not too sweet’, each at 9% ABV with 150 calories and 12 grams of carbohydrates per serving, and claim to be the first USDA certified organic cachaca RTDs on the market.
New tequila RTD brand Drink TSL debuts in the US with two products: Tequila, soda and lime; and The Rosarita.
Targeted at the luxury consumer, the California brand’s packaging is inspired by the colors reminiscent of muted summer hues seen during golden hour summer sunsets.
Friends Seth Jarabek and James Glover designed their brand for beach, barbeques or on the boat – where the Rosarita was conceptualized. “The Rosarita was a happy accident,” say the duo. “We were running low on TSL and had plenty of rosé so we put them together, topped them off with soda, and the Rosarita was born.”
Distributed by MHW, the brand is launching in New York, California, New Jersey and online nationwide.
Kove, a San Diego-based craft-brewed cocktail brand, debuted this summer with fresh packaging inspired by the brand's vivid flavors.
"The look features attention-grabbing branding and a sleek can design that is designed to reflect the bright, botanical and boozy beverage inside," explains the brand. "Each can is a celebration of the drink’s premium ingredients, with vibrant colors found in nature."
Seeking to create a product that would stand out on shelves, the final result is a 'bold, yet minimalist look with a bright color palette and clean typography that has contributed to the brand's recent retail success.'
"Creativity is engrained in every part of Kove’s business – from the people to the product itself," says the brand. "This attention to detail in the packaging is a testament to the team’s commitment to delivering a quintessentially San Diego beverage, inspired by the city’s endless summer."
In Spain, Bodegas Barbadillo has launched a pre-mixed wine cocktail: with the slim can showing off a cool, summery design in turquoise and white by young designer Antonio Lopez.
A rebujito is a long mixed drink enjoyed at holidays and festivals in the southern Spanish region of Andalucia. In the traditional context, revellers mix Manzanilla wine with lemonade or lemon-lime soda and enhance its zingy impact with a sprig of peppermint.
New Barbadillo Mixed Rebujito (4.9% ABV) now offers a ‘perfect version’ of this cocktail in a convenient pre-mixed format for the first time, according to the brand. It is packaged in AMP’s wine can, which has been specifically designed to protect wine and wine-based drinks.
Inspired by the iconic Tom Collins cocktail, the new BOMBAY Citrus Collins offers a light, bright RTD cocktail with ‘an irresistibly citrusy and refreshing taste experience, bursting with the taste of freshly squeezed Mediterranean lemons, made from a 100% natural fruit infusion with no added sugar’.
Available across the UK, Germany and Benelux, the 250ml ready-to-drink can features a blend of Mediterranean lemons and the brand’s signature London Dry Gin mixed with premium soda water.
“The sleek, matte-finish packaging has been carefully designed to preserve the standard of the drink both on-shelf and once purchased. The material helps protect the liquid from sunlight, keeping the drink fresh and cold for longer and is also 100% recyclable,” says the brand.
This month, Cobra Beer is rolling out a new look across its entire range in the UK: designed to reinforce its position a the ‘perfect pairing’ with Pan-Asian cuisine.
The creative new design and iconography responds to changing consumer tastes - with 61% of 18–34 year olds reporting that they were adventurous in trying new cuisines, according to a survey carried out by the brand. It echoes the demand for contemporary cuisines and dishes that Cobra is designed to accompany - such as Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan food.
The new artwork showcases the diversity of spicy food where Cobra is a partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”, which kicked off in May.
“Cobra’s new Graffiti style design speaks to a generation of urban foodies who are open to trying new cuisines and are seeking out premium brands that offer high-quality products.
The beer launched in the UK in 1989 and is ‘brewed to sit neatly between a lager and an ale’, as well as having distinctive low carbonation and smoothness – all designed to make it an accompaniment for spicy food.
Katy Perry’s premium non-alcoholic sparkling aperitif – De Soi – has launched a rose-inspired RTD canned aperitif.
Très Rosé has been created as a lighter alternative to a more traditional bitter aperitif. The ‘bright and approachable flavor’ is complemented by its packaging: ‘stylish, convenient ready-to-drink cans featuring playful patterns and shades of pink to perfectly capture the essence of summer.’
Co-founded by Master Distiller Morgan McLachlan, Très Rosé is designed to evoke the ritual of sparkling brut rosé while offering notes of bright red fruits and subtle florals. It includes a blend of adaptogens including lion's mane combined with saffron.
