Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire

By Elaine Watson

22-Feb-2016 - Last updated on 20-Feb-2016 at 02:45 GMT

Want to know the size of the cold brew coffee prize, when Suja finally broke even, and what all the fuss is about over alkaline water? Check out the highlights of our 2016 Beverage Innovation summit, which aired live on Feb 18, and is now available on demand…

Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire

2005-2015: Bottled water gains 12.4bn liters, CSDs lose 7.7bn liters

2015 US soft drinks at retail: $103bn: Value +3%, volume: <1%

Natural ingredients, experimental flavors, functional benefits, craft appeal

Is soda in a state of terminal decline?

Mid-calorie soda: 'Sitting there in the middle you get crushed from both sides'

Kombucha and cold brew coffee... niche categories with mass market potential

Kroger excited about plant-based beverages, cold brew coffee

High pH water grew 57% in 2015

Claims and alkaline water: 'We're not claiming it's going to cure cancer'

Coconut is hitting a second wave of popularity

Keurig Kold: Hit or miss?

'One wrong hire can just be toxic'

Entrepreneurial grit and passion

It's mindblowing how the food investment ecosystem has shifted

Chameleon: Cold brew coffee is "at least a $100m category"

How many stores are you in?

Suja years are like dog years...

Suja sales surged 165% YoY in 12 weeks to Feb 1, 2016

New Suja plant to come online in May

You don't have to be first to market

We thought we'd break even at $25m, in fact it was closer to $75m

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