Expo East
5 approaches show coconut water still has room to grow
The coconut water category in the US may be crowded, but it still has room to grow with sales projected to reach $1.97 billion in 2019 -- up from $778 million in 2015, according to Statista. Much of this growth likely will come from innovative twists on the beverages, such as from these five companies that showcased new options at Natural Products Expo East in Baltimore.