All news articles for February 11, 2013

A simple 'eat less' message may alienate consumers, the report says

Focus on eating better meat rather than less, report suggests

By Caroline Scott-Thomas

Focusing on eating ‘better’ meat could attract broader acceptance than a simple ‘eat less meat’ message and benefit the environment, people’s health and animal welfare, according to a new report from WWF-UK and the Food Ethics Council.

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