Memorandum of Understanding signed on sheepmeat
It recognises that the sheepmeat industries in these countries share the same goal of building sheepmeat demand globally, as well as other common objectives, including: animal health and welfare, environmental sustainability and food safety.
The three parties believe the collaboration will bring about benefits for all concerned, including the sharing of research and development results, marketing and promotion and information sharing on market developments.
Andy Fox, director, B+LNZ, said: "The Australian and New Zealand sheepmeat industries are seeking to build relationships with producer organisations from around the world. The reality is sheepmeat faces strong competition in the marketplace from other protein sources. It is important the sheepmeat industry works together to promote our premium product."
Jeff Murray, vice president, Sheepmeat Council of Australia, added: "By working with the Mexican industry, Australia and New Zealand can help grow their domestic production and increase the consumption of sheepmeat. It’s a win-win for all parties."
