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Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

VIDEO: Postbiotic scientific discoveries boost consumer awareness

Insights from Probiota 2023

VIDEO: Postbiotic scientific discoveries boost consumer awareness

By Nikki Hancocks

Postbiotics are increasingly seen as an ideal focus for innovators in the world of microbiome modulation but hurdles are created by the lack of use of the word, by both consumers and the industry itself, according to industry experts at Probiota.

Don’t call it a comeback, chia’s been here for years

Don’t call it a comeback, chia’s been here for years

By Asia Sherman

Chia became a household name in the 1980s, popularized by the fascination with fur-sprouting animal figurines, but its use as health aid dates as far back as the Aztec and Mayan empires. Today, after a slight dip in the market, chia is back on the scene...

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