Brands & manufacturers

Pillars' new whole milk kids’ pouches, launching next year, contain 10g protein and 3g sugar (all naturally occurring). Image: Pillars Yogurt

Pillars Yogurt prepares to launch whole milk kids’ yogurt range

By Elaine Watson

US retail sales of Greek yogurt have been declining over the past two years after a meteoric growth spurt, but there are still pockets of opportunity, particularly in drinkable formats and kids’ products, claims drinkable yogurt brand Pillars, which is...

Matt n’ Mike's: ‘At the on-set we wanted this to be a superfood for kids’

Behind the Brand: Matt n' Mike's on making a superfood bar for kids

By Mary Ellen Shoup

Within the adults snack bar category consumers can find everything from cold-pressed chilled bars made with whole fruits and vegetables to a myriad of clean label alternatives of protein bars. But when it came to snack bars for kids, the options were...

Kraft Heinz to acquire Primal Kitchen for $200m

Kraft Heinz to acquire Primal Kitchen for $200m

By Mary Ellen Shoup

Kraft Heinz has struck a deal to acquire Primal Kitchen, maker of better-for-you (with an emphasis on healthy fats and high-quality proteins) sauces, condiments, and dressings including mayonnaise and avocado oil, for $200m.

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

Huel ups convenience factor with RTD beverage launch

NEWS IN BRIEF

Huel ups convenience factor with RTD beverage launch

By Mary Ellen Shoup

HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.

JiMMYBAR! looks to shake up macho status quo of protein bar category

JiMMYBAR! looks to shake up macho status quo of protein bar category

By Mary Ellen Shoup

The protein bar category has traditionally played on masculine and machismo branding, but clean protein bar company JiMMYBAR! is injecting some fun and playfulness into the space with a suite of protein bars made with functional ingredients such as guarana,...

Follow us

Products

View more

Webinars