Brands & manufacturers

ROAR Beverages wants to capture the attitude of its young consumer audience through flavor and packaging innovation.

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

By Mary Ellen Shoup

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.

Campbell’s cuts K-Cup soup from product line up

Campbell’s discontinues soup in a K-cup amid disappointing sales

By Adi Menayang

From a remedy to busy schedules to a guilt-free (but satiating) afternoon snack, many trends pointed to the potential success of Keurig-machine brewed soup. But consumers weren’t buying it (literally), and Campbell discontinued its K-Cup soup in April.

Photo: iStock/marekuliazs

Hemp food and personal care US retail sales estimated at $283 million

By Adi Menayang

According toThe Hemp Industries Association (HIA), total retail sales of hemp food, supplements, and body care products in the US in 2015 approached $283 million. With auto parts, building materials and clothing added, the figure rose to at least $573...

MELT Organic finds white space in the spreads category

MELT Organic finds white space in the sluggish spreads category

By Elaine Watson

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are going backwards. MELT Organic, by contrast, is still...

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

'Natural' must be distinct from 'organic,' say industry trade associations

What is natural? Over to you, FDA...

By Elaine Watson

The comment period for the FDA’s probe into ‘natural’ claims has closed, leaving the agency with the unenviable task of sifting through a mammoth pile of submissions from thousands of stakeholders weighing in on the most contentious word in food marketing....

GUEST ARTICLE, How far down do GMO roots extend?

GUEST ARTICLE: Fruit of the poisonous tree… How far down do GMO roots extend?

By Kristen E. Polovoy, Esquire, of counsel, Montgomery McCracken

‘Fat-free,’ ‘non-dairy,’ ‘all-natural’, ‘sugar-free’, ‘gluten-free’ . . . are all in recent history’s hit parade of terms perceived by many consumers as a sign that that a product is somehow ‘better’ or ‘healthier.’  The most recent term to join this...

Grupo Turin could give Mars a foothold in the international premium chocolate space, but it may need to act faster than usual, says Euromonitor's Jack Skelly

Industry Voices - Euromonitor analyst Jack Skelly

The race to the top: Is chocolate's premiumization wearing thin?

By Jack Skelly, Euromonitor analyst

Mars’ Grupo Turin buy gives it a premium chocolate brand to expand internationally, but consumers are increasingly building loyalty to its competitors as the segment grows saturated, writes Euromontior analyst Jack Skelly.

How should mainstream retailers merchandise 'natural' foods?

How should mainstream retailers merchandise 'natural' foods?

By Elaine Watson

How best to merchandise 'natural' foods? For some mainstream food retailers, a store within a store is the best option, says David Winter, director of sales operations and sales strategy at SPINS. For others, it makes more sense to integrate...

Photo: Wikimedia Commons

Brazilian brands strengthen US business initiatives this summer

By Adi Menayang

Members of the Brazilian Cocoa, Chocolate, Peanut, and Candies Manufacturers Association will be making stops in the US to further the country’s stateside business initiatives, including the upcoming Sweets & Snacks Expo in Chicago.

Quest Nutrition invites fans to invent the future at Quest Labs

Quest Nutrition invites die-hard fans to invent the future at Quest Labs

By Elaine Watson

When Nick Robinson joined Quest Nutrition in January 2011, it had just sold its first protein bar. “The world didn't know who we were,” he says. “But they were about to.” Five years later, Quest is valued at more than a billion dollars, and Robinson...

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