Brands & manufacturers

Whole Foods unveils the name of its soon-to-launch value chain

Whole Foods unveils the name of its soon-to-launch value chain

By Elizabeth Crawford

Whole Foods Market’s much vaunted new value chain – 365 by Whole Foods Market – will not be a “discount model or a dumbed-down version of Whole Foods” as feared by some when the company first announced the impending launch, according to the new chain’s...

Steve Hughes: 'I believe now is the right time for a leadership transition'

Boulder Brands CEO Steve Hughes quits as firm warns Q2 sales will decline

By Elaine Watson

Shares in Boulder Brands – the firm behind EVOL Foods, Udi’s Gluten Free and Smart Balance – plummeted this morning after CEO Steve Hughes resigned and the firm warned that second-quarter sales would likely be 5-7% lower than they were in Q2, 2014, chiefly...

Tarte Asian Yogurt on carving out a niche in a crowded market

Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'

Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'

By Elaine Watson

When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after Greek. If you weren't already a brand on the shelf, you had...

Premium price of organic more than compensates yield loss

Premium price of organic more than compensates for yield loss

By Elizabeth Crawford

New research showing organic agriculture is significantly more profitable than conventional should reassure farmers who are considering switching to organic but are nervous about financial loss during the three year transition in which they will have...

Large firms weigh buying or building new brands to remain relevant

Large firms weigh buying or building new brands to remain relevant

By Elizabeth Crawford

Manufacturers of iconic food and beverage brands favored for decades by baby boomers run the risk of becoming irrelevant unless they adapt to the evolving demands of millennials, who are quickly replacing older generations as the primary purchasers, according...

Will Bimbo and Flowers shift away from core bread focus? Perhaps Aryzta will create bake-off Twinkies...

Hostess Brands sale rumors: Part I

Twinkies takeover: Who could buy Hostess?

By Kacey Culliney

Grupo Bimbo, Flowers Foods, Post and Aryzta have all been touted as suitors in the rumored $2bn Hostess Brands sell-out, but who is best-suited to take on the infamous Twinkie?

Lifeway Foods: ‘We want to be to kefir what Hershey's is to chocolate'

'We have retained a cult-like following even as we have gone mass market'

Lifeway Foods CEO: ‘We want to be to kefir what Hershey's is to chocolate'

By Elaine Watson

When Julie Smolyansky became president and CEO of kefir market leader Lifeway Foods in 2002 after the sudden death of her father (its founder), the stock went into freefall as investors feared the 27-year old wasn’t ready to run a public company. They...

NurturMe angles for pole-position in quinoa-based baby food category

NurturMe angles for pole-position in quinoa-based baby food category

By Elizabeth Crawford

A $1.5 million investment from EcoEnterprises Fund will enable NurturMe to expand its line of quinoa-based children's food as well as its social mission as a B-Corporation to improve sustainable agriculture in South America, a company executive said. 

Allegations of misleading baby food labels spurs changes in market

Allegations of misleading baby food labels spurs changes in market

By Elizabeth Crawford

Beech-Nut Nutrition Company is going above and beyond the legal labeling requirements of ingredients to reassure parents following allegations that other baby food companies’ labeling misleads consumers about the quality and quantities of ingredients...

Driving consumer demands for chocolate includes nuts, dried fruit

Driving consumer demands for chocolate includes nuts, dried fruit

By Elizabeth Crawford

Chocolate marketers likely will gain more traction if they appeal to consumers emotionally and emphasize the health benefits of inclusions, such as nuts and dried fruit, suggest the results of a recent survey conducted by the Almond Board of California. 

The future of tofu: pressed, baked and vacuum-packed

The future of tofu: pressed, baked and vacuum-packed

By Elizabeth Crawford

Vitasoy USA Inc., the maker of Nasoya products, hopes its new vacuum-packed and ready-to-eat baked tofu products will bring new consumers into the category by making tofu easier to prepare and showcasing its versatility. 

The premium food market: When are consumers most likely to trade up?

Hartman Group: Pleasure & distinction bigger drivers than health for premium products

The premium food opportunity: When are US consumers most likely to trade up?

By Elaine Watson

While more premium brands from KRAVE to Noosa are being snapped up by big food companies and private equity firms, not every CPG category has the potential to be driven – or revitalized - by premium brands, according to a new analysis by Hartman Group....

IRI: Millennials are hungry for new products

IRI: Millennials are hungry for new products

Millennials are more likely to be hungry for new food products than other demographics, with 38% “always looking for new food products to try” versus 31% of total shoppers, according to survey data* from Chicago-based researcher IRI.

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