Brands & manufacturers

Investors aren't just buying into a product, but a loyal online community of engaged users, says venture capital exec

SPECIAL FEATURE: So Soylent secures $20m… Money well spent?

By Elaine Watson

While uncharitable observers have described Soylent as “only slightly more appealing than an IV bag”, news that the LA-based food substitute firm has just secured $20m in funding and is now generating “millions of dollars per month in subscription revenues”...

Chao Slices promise to revolutionize vegan cheese as a “real” food

Chao Slices promise to revolutionize vegan cheese as a “real” food

By Elizabeth Crawford

Field Roast Grain Meat Co. expands its portfolio into the retail vegan cheese category with the Jan. 1 launch of Chao Slices, which it claims are “revolutionary” because they do not try to mimic dairy cheese like other players in the segment. 

Video highlights from the Winter Fancy Food Show 2015

Caught on camera! Highlights from the Winter Fancy Food Show

By Elaine Watson

With buyers from Whole Foods, Kroger, KeHE, Compass Group, Dean & DeLuca and hundreds of other retailers and foodservice chains walking the floor looking for innovative new products, the Winter Fancy Food Show has helped to launch scores of high-profile...

4 factors to evaluate the potential impact of a health claim

4 factors to evaluate the potential impact of a health claim

By Elizabeth Crawford

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare people into action, according to a recently published study in...

Rabobank reports on astounding growth in RTE popcorn

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

By Elaine Watson

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of the bagged, pre-popped, ready-to-eat (RTE)...

Peeled Snacks Fancy Food Show selling education session

Peeled Snacks: If you don’t take time to understand retail buyers, why should they take time to understand you?

The natural channel: ‘An utter pain to sell to, but the exposure it can give your brand is huge’

By Elaine Watson

Which retail channel is right for your brand? Natural? Club? Convenience? And once you’ve jumped through all the buyers’ hoops, will you still be able to make any money? It all depends on whether you’ve done your homework, one snacking sales expert told...

Local claims are rising star as sun sets on organic claims

Local claims are rising star as sun sets on organic claims

By Elizabeth Crawford

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves. 

Emotional insights could aid product development

Emotional insights could aid product development

By Nathan Gray

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Falling gas prices offer growth opportunity for private label

Falling gas prices offer growth opportunity for private label

By Elizabeth Crawford

Tumbling gas prices that are lining consumers’ pockets with savings may provide an unexpected opportunity for private label to steal market share from national brands, rather than the other way around, recent consumer survey results reveal. 

Chameleon Cold-Brew produces consistent coffee for consistent sales

Healthy beverage innovation

Chameleon Cold-Brew produces consistent coffee for consistent sales

By Elizabeth Crawford

Consistency born from thoughtful attention to detail and hiring specialists before they were needed helped start-up Chameleon Cold-Brew rapidly expand distribution by three to four times, launch a new line of ready-to-drink coffees and scoop up a prestigious...

Chia is here to stay, thanks to long-term planning by The Chia Co.

Chia is here to stay, thanks to long-term planning by The Chia Co.

By Elizabeth Crawford

A few years ago, chia seeds were virtually unheard of in the U.S., but now they are available across food categories and retail channels in a plethora of finished consumer goods and as an ingredient, thanks largely to long-range planning by The Chia Co.

Tio Gazpacho: Thinking outside the bowl...

This merges soup and beverages; we’re creating a new category...

Tio Gazpacho cold soup-in-a-bottle CEO: I wanted to stand out, not to fit in

By Elaine Watson

While some retailers didn’t know quite what to make of his ‘chilled soup in a bottle’ when he first started pitching the concept last year, around 75% “just got it immediately”, says Tio Gazpacho founder Austin Allan. “And then they would say: How come...

Keurig Green Mountain ties up with Dr Pepper on Keurig Cold

Keurig Green Mountain teams up with Dr Pepper on Keurig Cold

By Elaine Watson

Keurig Green Mountain and Dr Pepper Snapple Group (DPS) have struck a deal to develop products for the hotly-anticipated Keurig Cold at-home beverage system, following Keurig’s 2014 deal to work with Coca-Cola on the Cold platform.

ALO Drink expands into c-stores after dominating the natural channel

Healthy Beverage Innovation

ALO Drink expands into c-stores after dominating the natural channel

By Elizabeth Crawford

The maker of ALO, a top-selling beverage brand in the natural channel, is hoping to break into the convenience-store channel and expand its reach to more mainstream shoppers with the launch of a pulp-free version of its aloe vera drinks.

FDA Nutrition Facts timetable not realistic, says Kroger

Two-year time frame 'would almost certainly drive an increase in food prices'

Switching to new Nutrition Facts label in two years is not feasible, says Kroger

By Elaine Watson

The two-year time frame in which the Food and Drug Administration (FDA) expects the food industry to switch to new-look Nutrition Facts labels is unrealistic, and “would almost certainly drive an increase in prices of food products”, claims Kroger.

Fire Cider offers sustainable, Earth-friendly drink

Healthy Beverage Innovation

Fire Cider offers sustainable, Earth-friendly drink

By Elizabeth Crawford

For the makers of Fire Cider, an apple cider vinegar-based supplement and drink concentrate, keeping the Earth healthy is just as important as helping people stay healthy.

Harmless Harvest raw coconut water: We’re not competing with Vita Coco

'Consumers are willing to pay more for better quality as long as that quality is tangible'

Harmless Harvest raw coconut water: We’re not competing with Vita Coco or Zico

By Elaine Watson

Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed...

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