“We don’t talk too much about product benefits in our marketing... that comes later,” observes Jake Karls, co-founder at Montreal-based ‘functional chocolate’ startup Mid-Day Squares. “What we think about, is how do we interrupt your day on your phone?”
Recently named incoming Organic Trade Association CEO Tom Chapman inherits a strong organization that helped make organic mainstream and double industry sales during outgoing leader Laura Batcha’s tenure of nearly a decade, but which now must address...
By replacing the shrink wrap around multipacks of canned tuna with paperboard cartons, The Bumble Bee Seafood Company not only achieved an ambitious sustainability goal ahead of schedule, but it also unlocked unexpected marketing, retail and consumer...
Doolies – the latest innovation to emerge from General Mills’ G-Works corporate venture studio – is a fruit- and fiber-packed snack for young kids designed to “help your kid go #2 with ease.”
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
While regenerative agriculture resonates with rising consumer interest in sustainability, it can be difficult to explain in snappy marketing sound bites and callouts – prompting natural and organic meat company Applegate to try a different approach through...
A district court in Louisiana has determined that a state law restricting the use of 'meaty' terms on food labels to products derived from slaughtered animals is unconstitutional, in a ruling hailed by Tofurky as "a victory for the entire...
In its largest expansion to date, Gotham Greens is doubling the size of its greenhouse capacity from 600,000 to over 1.2 million square feet this year unlocking new regions, national distribution at key retailers, and getting one large step closer to...
Koidra, an intelligent automation (IA) startup based out of Seattle, has raised $4.5m in a seed funding round to bring its data intelligence technology to precision and controlled environmental agriculture sectors.
From reishi to lion’s mane, ‘medicinal’ mushrooms are gaining traction in foods and beverages, buoyed by growing interest in adaptogens and immunity, says Four Sigmatic CEO Tero Isokauppila, who caught up with FoodNavigator-USA at the Natural Products...
Above Food has been quietly building a plant-based foods portfolio which spans plant-based seafood to plant-based cheese, and its market presence is about to explode with the unveiling of a disruptive, more sustainable, oat processing technology that...
While plant-based beef patties and grounds, pork sausages and chicken nuggets abound, seafood alternatives are still relatively scare – representing a significant, and fast-growing, opportunity that innovators and investors alike are moving quickly to...
The family feud over who should lead Illinois-based Lifeway Foods and how it should be run has not been resolved, with former COO Edward Smolyansky preparing for a potential proxy contest at the upcoming AGM according to an SEC filing from March 17.
The overall plant-based foods sector reported a significant slowdown (but still positive) growth for 2021 vs. 2020 with plant-based meat sales seeing flat growth while other categories grew by single-digits for the year, according to new data released...
With fresh leadership and a portfolio intended to address a consumer's every need state, Laird Superfood is on a strong path towards significant long-term growth and profitability, said the company's new president and CEO Jason Vieth at the...
Despite promising test results in small-scale trials last year, the pea-protein-fueled McPlant burger – developed with Beyond Meat – is not setting the world on fire in tests at a broader selection of McDonald’s locations, according to Peter Saleh, managing...
Billed as friendlier on the gut, The a2 Milk Co's milk comes from cows that only produce A2 beta casein protein. But how much science is behind it, and what share could it ultimately take of the US fluid milk market? We caught up with Blake Waltrip,...
Unilever is piloting new blockchain technology, GreenToken by SAP, in a bid to increase traceability and transparency in the consumer good giant’s palm oil supply chain.
Many indoor farming companies - while noble in their pursuit of providing consumers with access to locally-grown produce with a longer shelf life and free from pesticides and other contaminants from conventional field farming - have struggled to create...
As the line between functional and fun blurs, foods and beverages no longer need to fit neatly into the “healthy” or “treat” categories – they can simultaneously offer the lifestyle and health benefits consumers want and serve as the rewards they crave,...
While General Mills is aggressively – and to an extent successfully – tackling supply chain challenges causing shortages of some of its beloved convenience brands, including Pillsbury dough and Totino’s pizza rolls, it likely won’t be able to fully meet...
Boston-based Motif FoodWorks says it is “very confident” it will prevail in its legal spat with Impossible Foods over a new generation of ‘meaty’ flavors produced by precision fermentation.
Often recognized for its urinary tract health benefits, a recent clinical trial also found that daily consumption of cranberries may lead to improved cardiovascular health.
Worth an estimated $1.94b globally in 2020 and slated to grow at a compound annual rate of 17.7%, according to Research & Markets data*, the plant-based yogurt category is hitting its stride, even as manufacturers struggle to balance nutrition, mouthfeel...
The first product to emerge from the El Segundo-based ‘PLANeT Partnership’ joint venture between Beyond Meat and PepsiCo is a plant-based jerky, rolling out to stores nationwide across multiple channels this month.
Health and wellness positioned products may account for only a small portion of the food and beverage industry’s overall dollar share, but they are disproportionately driving dollar growth alongside organic, which often outpaced its conventional counterparts...
US retail sales of frozen meat alternatives dipped -1.7% to $722.8m in the year to February 27, while sales of refrigerated meat alternatives fell -3.9% to $475m over the same period, according to IRI data crunched by 210 Analytics. Cumulatively, the...
Three years since first debuting its ClearFlo modifying ingredient technology used to reduce sensory off notes of stevia, Cargill is debuting a single solution and combination of the two: EverSweet stevia + ClearFlo, giving food and beverage manufacturers...
Ukrainian president Volodymyr Zelensky is pressuring confectionery firms Nestlé and Mondelēz International, along with other multinationals, to completely pull out of the Russian market.
Tattooed Chef, a rapidly-growing plant-based frozen foods brand, is entering new categories beyond the frozen foods aisle and into refrigerated snack bars and snacking chips.
After two years of lockdowns and uncertainty during the pandemic, consumers simultaneously are desperate to let loose and enjoy life and to reinstate a sense of self-control – creating a complicated marketing landscape that intelligence experts at Mintel...
While growth in US retail sales of refrigerated plant-based meat has slowed, investors are still pouring large amounts of cash into startups creating alternatives to meat, eggs, and dairy products with plant-based and fermentation-based approaches, and...
Chobani has re-hired Kevin Burns – who served as its president and COO between 2014 and 2016 – as president and COO following the departure of Peter McGuinness.
Sophie's Kitchen is gearing up to significantly expand distribution of its plant-based seafood portfolio of chilled, frozen, and shelf-stable pea-based seafood analogues including its most recent product launch -- fish burgers -- which CEO Miles...
Despite efforts in recent years to disrupt the roughly $5b fruit snack market with better-for-you options made with more, whole or only fruit, the category remains dominated by legacy products high in added sugars and fillers and low in nutritional value...
Former Chobani president Peter McGuinness – who has spent the last several years running a dairy company, albeit one that has recently launched several plant-based products - is set to take the helm at Impossible Foods, a firm on a mission to “replace...
The natural energy drink set is buzzing with activity and Rowdy Energy is gaining strong consumer traction with the highest repeat rates in the category, and a new line of thermogenic, calorie-burning energy drinks targeting female consumers, an untapped...
The total US online grocery market hit $8.7bn in sales in February 2022, an 8.5% jump from the same period last year as consumers pursued pickup/delivery (Instacart, Amazon Fresh, and the like) options in greater frequency over ship-to-home services (grocery...
EPG – a plant-based oil restructured in such a way that virtually none of it is absorbed by the body – has demonstrated intriguing properties in plant-based meat applications, where formulators have struggled to find vegan options that behave like animal...
At a time when plastic packaging is emerging as a top concern among environmentally-conscious consumers, plant-based meat company No Evil Foods' decision to switch from fully compostable packaging to paper cartons with plastic inserts may appear...
If the alt-meat space is getting pretty crowded, there is still only a handful of players in the plant-based egg vertical, which is growing strongly, says Just Egg maker Eat Just, which has seen a significant increase in distribution, with its mung-bean-fueled...
Nature’s Fynd - a startup growing protein-packed food from microbes with a fraction of the environmental footprint of meat or dairy – is launching refrigerated breakfast patties featuring its ‘Fy’ nutritional fungi protein in selected Whole Foods stores...
Plantish has raised $12.5m in seed funding to scale up the production technology for its plant-based whole-cut salmon fillets, which will first enter fine dining restaurants by late 2023.
Tate and Lyle - which has been marketing its PROMITOR soluble corn fiber for several years as a prebiotic that can support bone health by boosting calcium absorption and retention - says it is also exploring its potential to support cognitive health,...
With consumers placing more weight on the type and amount of fat in packaged food when selecting purchases, a group of five better-for-you brands are teaming up to ensure shoppers understand key nutritional differences between oils and how they are processed....
Two years into its US debut, Green Cola -- a stevia-sweetened, zero-calorie soda brand -- is pushing into new retail accounts to compete against the likes of Diet Coke and Diet Pepsi.
Ten years after its debut, upcycling pioneer Barnana continues to push the boundaries of would-be wasted bananas and disprove naysayers with a trio of diverse, savory snacks launched in as many years while simultaneously navigating the uncertainty of...
American candy and chocolate consumers are increasingly focused on seasonal celebrations, sharing and gifting, along with their emotional wellbeing, according to the NCA’s third annual State of Treating report.