Markets

Healthy Brand Builders'President James Tonkin and The Coca-Cola Company's Rebecca Messina and Matthew Mitchell at SupplySide West.

SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

GOED exec on national campaigns, health claims, and El Niño

GOED exec on national campaigns, health claims, and El Niño

By Stephen Daniells

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.

Explosive growth for That's It bars as snackers seek simplicity

That's it enjoys explosive growth as snackers seek simplicity

By Elaine Watson

When Dr Lior Lewensztain first started pitching That’s it fruit bars to retailers, pretty much everyone he talked to wanted in. Three and a half years later he is in tens of thousands of locations nationwide from Starbucks to 7-Eleven, and sales are still...

US gluten-free market in 100s of millions, not billions, says Schär

60-second interview: Robert Cruz, director marketing, Dr Schär USA Inc

Where next for gluten-free, and what’s the real size of the prize?

By Elaine Watson

The #1 gluten-free brand in Europe, Schär entered the US market in 2007 and set up a manufacturing facility in New Jersey in 2012, and is now the #2 player in the US gluten-free bread market behind Udi’s Gluten-Free. FoodNavigator-USA (FNU) caught up...

Picture: Food Tech Expo and Summit

Trendspotting at the Food Tech Expo and Summit in Mexico City

By Steve Osborn, Principal Consultant, Food and Beverage, The Aurora Ceres Partnership, Banamex Mexico City, Mexico

What are the hottest trends in food and beverage in Latin America? Steve Osborn, principal consultant, food and beverage, at The Aurora Ceres Partnership, headed to the Food Tech Expo and Summit in Mexico City to find out...

Quorn growing 30% YoY in  USA; new owner is Monde Nissin

60-second interview: Kevin Brennan, CEO, Quorn

Quorn growing 30% YoY in the USA, says CEO

By Elaine Watson

Meat & dairy alternatives are hot right now, if VC interest in Impossible Foods, Beyond Meat, Kite Hill and Hampton Creek, plus the recent acquisitions of Vega, So Delicious and Gardein are anything to go by. But what will Monde Nissin’s £550m ($838m)...

Kite Hill cultured almond 'yogurts' at Whole Foods in St Paul Minnesota

Kite Hill rolls out cultured nut milk yogurts at Whole Foods nationwide

By Elaine Watson

Kite Hill - the plant-based brand on a mission to disrupt the dairy case - has moved beyond cheese with the launch of a cultured almond milk yogurt at Whole Foods stores nationwide, which will be followed by single-serve cheesecakes and a seasonal pumpkin...

Will ditching artificial ingredients give big CPG brands a boost?

What will ditching artificial ingredients really do for big CPG brands?

By Elaine Watson

While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...

Increased innovation needed to further drive tea sales in the US

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

By Elizabeth Crawford

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. 

More Americans are reaching for green tea, consumer survey reveals

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

By Elizabeth Crawford

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to a research by the Tea Council of the USA. 

Enjoy Life Foods elevates baking mixes with functional ingredients

Expo East in review

Enjoy Life Foods elevates baking mixes with in-demand, functional ingredients

By Elizabeth Crawford

Retailers that initially warned Enjoy Life Foods not to enter the baking mix segment are now clamoring to stock the manufacturer’s new line of five ready-to-use mixes in large part because they go beyond the convenience of competitors to include hot functional...

Jackfruit is ready to go mainstream with duel RTE launches

Expo East in review

Jackfruit is ready to go mainstream with duel RTE launches

By Elizabeth Crawford

Jackfruit, a previously hard-to-find but popular meat substitute among vegans, is going mainstream in the US with two manufacturers launching ready-to-eat product lines featuring the fibrous plant as a main ingredient. 

Image © iStockPhoto / tedestudio

Special edition: Sports Nutrition

Protein powders: The heavyweight in the $16bn sports nutrition market

By Stephen Daniells

The US market for sports nutrition plus energy/nutrition bars and sports drinks is set to cruise past $20 billion by 2020, says Euromonitor International, but which segments are driving growth, and how is the ‘regimentation of fitness’ influencing product...

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