Markets

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

By Mary Ellen Shoup

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...

GoGo Squeez navigates the new normal of back-to-school shopping

GoGo squeeZ navigates the new normal of back-to-school shopping

By Mary Ellen Shoup

After months of adapting to the roller coaster of shifting business priorities caused by the coronavirus pandemic, GoGo squeeZ is entering another period of uncertainty: the back-to-school shopping season, typically a peak sales time and marketing push...

General Mills registers 50% e-commerce growth in Q4 2020

General Mills registers 50% e-commerce growth in Q4 2020

By Mary Ellen Shoup

General Mills launched direct-to-consumer brand sites that could quickly ship products to consumers to better support shopping during the pandemic -- a strategy that helped increase its share of net sales from the e-commerce channel in categories most...

Birch Benders re-engages with consumers through back-to-basics R&D

Birch Benders re-engages with consumers through back-to-basics R&D

By Mary Ellen Shoup

Instead of hitting pause on its R&D work to focus on more basic ‘mission critical’ business functions (e.g. supply chain challenges) during the ongoing pandemic, better-for-you pancake and waffle mix brand Birch Benders has reinvigorated its approach...

The IDFA said it believes Canada is not complying with the terms of the Agriculture Chapter of the USMCA agreement. Pic: Getty Images/Rowena Kong

IDFA praises USMCA but says Canada already violating it

By Jim Cornall

The International Dairy Foods Association (IDFA), has sent a letter to the United States Trade Representative (USTR), which is thankful for the U.S.-Mexico-Canada Agreement (USMCA), but also expresses concern about Canadian dairy compliance.

Conagra Brands sees 90% e-commerce sales surge, 44% growth across grocery & snacks segments in Q4

Conagra Brands posts 90% surge in e-commerce sales in Q4

By Mary Ellen Shoup

E-commerce sales at Conagra Brands surged by 89.7% in the year ending May 31 compared to same time last year, as more consumers opted for the convenience (and perceived safety) of click-and-collect and at-home grocery delivery services.

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