Promotional Features
Cracking the US market with fiber-based egg cartons
In the heart of America’s rich food culture lies an unsung hero: food packaging.
It quietly ensures the safe journey of over 300 million tons of food annually, from farms to forks across the nation.1
Packaging isn't just about containment; it's a crucial guardian of freshness and safety, ensuring our meals reach us in optimal condition. This silent yet indispensable aspect of our food system is now being urged to embrace sustainability.
The increasing need for sustainable packaging
In our ever-evolving food landscape, sustainability has become a clarion call. Research conducted in 2023 revealed a growing demand for sustainable, accessible, and affordable packaging in the vibrant markets of North America. According to Nielsen IQ data, 78% of consumers value a sustainable way of life.2 Meanwhile, McKinsey reports that 43% of consumers consider the environmental impact of a product’s packaging to be very or extremely important when making purchasing decisions.3
Eggs: A breakfast staple with a sustainability quest
Consider the humble egg, an integral part of the American breakfast table. As per The New York Times' 2023 report, the average American consumes 278 eggs annually, making the US one of the world’s foremost consumers.4 The forecasted demand for egg packaging is set to skyrocket to 4.3 billion packs annually by 2025, intensifying the need for the sustainable packaging alternatives.5
The traditional use of polystyrene foam in egg cartons has raised significant environmental concerns. As of December 2023, 12 states had already implemented legislation aimed at banning expanded polystyrene packaging due to its adverse environmental impact. This foam, includes foam ‘peanuts’ for packing, coolers, food service cups and plates, is facing the growing opposition.
The rise of sustainable solutions: Huhtamaki's innovation
In response to this pivotal moment, Huhtamaki presents an innovative answer: fiber-based egg cartons made entirely from 100% recycled material. These customizable cartons are designed not just for egg protection but also to champion sustainability in packaging.
Huhtamaki's commitment goes beyond innovation. In 2022, the company invested $100 million to expand its molded fiber manufacturing plant in Hammond, Indiana. Equipped with its ultramodern facilities, Huhtamaki can now offer a diverse range of fiber based and customizable egg cartons, manufactured from 100% recycled North American materials.
This strategic move solidifies a local supply chain, supporting American farmers and food producers, positively impacting both their production processes and bottom line, while ensuring a reliable source of sustainable packaging materials.
A holistic approach to sustainability
Packaging plays a fundamental role in shaping sustainable and resilient food systems on a global scale. Huhtamaki recognizes the necessity for collaboration in creating a more sustainable future. The company believes that addressing the challenges of sustainability requires joint efforts among various stakeholders, given that no single organization can tackle these issues alone.
This year, Huhtamaki North America embarked on a significant five-year collaboration with Sporting Kansas City, becoming the club’s official sustainable packaging provider. Their aim is to transform Children’s Mercy Park into a zero-waste venue. Together with other companies and partners who share the same vision, they are utilizing Huhtamaki's compostable and recyclable food and beverage packaging. Additionally, these collaborations aim to provide engaging educational initiatives during games to further reduce the stadium's environmental impact.
Joining forces for a sustainable tomorrow
This isn’t merely about packaging; it's a collective journey toward an innovative and sustainable future. Connect with Huhtamaki North America to learn more about fiber-based egg carton and more sustainable packaging solutions to grow and redesign the future together.
References
1. NPR. The Average American Ate (Literally) A Ton This Year.
2. McKinsey & Company. Consumers care about sustainability—and back it up with their wallets.
3. McKinsey & Company. Sustainability in packaging: US survey insights.
4. New York Times. Why eggs cost so much.
5. According to data by Huhtamaki.