Proteins

Kite Hill still searching for the right permanent CEO

Kite Hill still searching for CEO

By Elaine Watson

Almondmilk-fueled brand Kite Hill is still looking for a replacement for CEO Matthew Sade, who departed in April after nearly four years at the helm to cofound kids’ food start-up Freeli Foods.

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

FOOD VISION USA 2017 VIDEO: What's your vision for the future of food?

VIDEO: What's your vision for the future of food?

By Elaine Watson

From entrepreneurs pioneering new farming methods and food technologies, to big brands adjusting to the changing landscape, FOOD VISION USA 2017 brought together a wide cross-section of industry players to explore how the industry is facing the challenges...

Perfect Day co-founders Ryan Pandya (left) Perumal Gandhi (right)

Animal-free dairy offers nutrition and functionality of milk without industrial animal farming

Perfect Day in talks with food industry partners to commercialize animal-free dairy ingredients

By Elaine Watson

Berkeley-based Perfect Day – which is creating ‘vegan’ dairy proteins without cows – is in talks with food industry partners about scaling up production in order to introduce dairy ingredients that vegans, vegetarians and dairy lovers alike can enjoy...

Beyond Meat expands plant-based portfolio with Beyond Sausage

New in brief

Beyond Meat expands plant-based portfolio with Beyond Sausage

By Elaine Watson

Beyond Sausage - the latest innovation from plant-based brand Beyond Meat – is made with pea protein isolate, fava bean protein, rice protein, potato starch, coconut oil and beet juice “to deliver on the juicy, satisfying taste and texture of pork sausage,...

Bryan Crowley assumes CEO role at Soylent

Soylent products now in 500+ bricks & mortar stores including H.E.B. and 7-Eleven

Bryan Crowley assumes CEO role at Soylent, gears up for wider bricks & mortar rollout after trial at 7-Eleven ‘blew away our expectations’

By Elaine Watson

Bryan Crowley is moving into the CEO role at Los Angeles-based Soylent as the high-profile meal replacement brand seeks to expand its retail footprint in bricks & mortar stores following a trial at 7-Eleven that “blew away our expectations.”

NadaMoo! dairy-free brand could extend beyond frozen desserts, says CEO

Plant-based ‘milk’ debate is a ‘bunch of rubbish’

NadaMoo! dairy-free brand could extend beyond frozen desserts, says CEO

By Elaine Watson

The NadaMoo! coconut milk fueled dairy-free brand – which has been growing at an explosive, triple-digit pace over the past three years – is exploring moves beyond the frozen case into new plant-based categories, says its CEO.

NadaMoo! raises $4m to fuel plant-based frozen dessert ambitions

NadaMoo! raises $4m to fuel plant-based frozen dessert ambitions

By Elaine Watson

NadaMoo! – which is carving out a niche at the premium end of the dairy-free frozen dessert market with its organic coconut milk based wares – has raised $4m in a Series A financing round led by InvestEco Capital and supported by District Ventures Capital,...

No Cow launches high-protein cookies that are craveable yet guilt-free

No Cow launches high-protein cookies that are craveable yet guilt-free

By Elizabeth Crawford

The young founder of the No Cow snack company may be a self-proclaimed “fitness enthusiast” but that doesn’t mean he doesn’t crave cookies like many other Americans – which is why he says he is launching a new line of high-protein, better-for-you cookies...

Campbell Soup joins Plant Based Foods Association

Campbell Soup joins Plant Based Foods Association

By Elaine Watson

Campbell Soup – which is leaving the Grocery Manufacturers Association after finding itself “at odds with some of its positions” - is joining the Plant Based Foods Association (PBFA), a new trade association dedicated to boosting consumption of plant-based...