Bakery

Healthy Brand Builders'President James Tonkin and The Coca-Cola Company's Rebecca Messina and Matthew Mitchell at SupplySide West.

SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

US gluten-free market in 100s of millions, not billions, says Schär

60-second interview: Robert Cruz, director marketing, Dr Schär USA Inc

Where next for gluten-free, and what’s the real size of the prize?

By Elaine Watson

The #1 gluten-free brand in Europe, Schär entered the US market in 2007 and set up a manufacturing facility in New Jersey in 2012, and is now the #2 player in the US gluten-free bread market behind Udi’s Gluten-Free. FoodNavigator-USA (FNU) caught up...

Picture: Food Tech Expo and Summit

Trendspotting at the Food Tech Expo and Summit in Mexico City

By Steve Osborn, Principal Consultant, Food and Beverage, The Aurora Ceres Partnership, Banamex Mexico City, Mexico

What are the hottest trends in food and beverage in Latin America? Steve Osborn, principal consultant, food and beverage, at The Aurora Ceres Partnership, headed to the Food Tech Expo and Summit in Mexico City to find out...

Will ditching artificial ingredients give big CPG brands a boost?

What will ditching artificial ingredients really do for big CPG brands?

By Elaine Watson

While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...

Enjoy Life Foods elevates baking mixes with functional ingredients

Expo East in review

Enjoy Life Foods elevates baking mixes with in-demand, functional ingredients

By Elizabeth Crawford

Retailers that initially warned Enjoy Life Foods not to enter the baking mix segment are now clamoring to stock the manufacturer’s new line of five ready-to-use mixes in large part because they go beyond the convenience of competitors to include hot functional...

ADM to open first facility built under aegis of new WILD business unit

ADM to open first facility built under aegis of new WILD business unit

By Hank Schultz

Archer Daniels Midland is set to open first facility built under the aegis of its new WILD Flavors and Specialty Ingredients business unit.  The new facility in Cranbury, NJ, will provide flavor and applications expertise to customers in the thriving...

'Pseudoscience-busting' blogger behind SciBabe talks food science for meme lovers

'Nowadays, a food crisis starts when the Food Babe is on line two'

'Pseudoscience-busting' blogger behind SciBabe talks food science for meme lovers

By Maggie Hennessy

In an era of shorter consumer attention spans and heightened suspicion about food science, the packaged food and beverage industry can take a page from the world of pop culture and bring food science down to earth with humor and proactive transparency.

Source: Oldways Whole Grains Council

Assessing whole grains consumption: Part 2

Consumer confusion about gluten is a double-edge sword for whole grains

By Elizabeth Crawford

Ongoing consumer interest in gluten-free foods has opened a door for less common ancient grains to step into the limelight that wheat, rye and barley have dominated for so long. But at the same time, lingering consumer confusion about the exact definition...

Source: Oldways Whole Grains Council

Assessing whole grains consumption: Part 1

Improved formulations help whole grain consumption rise, Oldways survey finds

By Elizabeth Crawford

More consumers are choosing whole grains regularly thanks in part to more sophisticated formulating techniques that better balance flavor and health benefits, according to a survey conducted by the non-profit Oldways Whole Grains Council. 

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