Beekeeper Coffee's co-founders leveraged their extensive brand-building expertise from giants like Nike and Beats by Dre to stand out in the crowded RTD coffee market with a distinct honey-sweetened brew, emphasizing authenticity and sustainability...
Think beverages are about liquids in bottles? Think again. Beverages are finding their way into cube shapes which have a lot of advantages when it comes to sustainability, distribution, quality and customization. We look at how innovation in this sector...
Manufacturers have just over three years to reformulate packaged snacks, confections and beverages with six common – and controversial – food dyes if they want to continue selling their products in California schools.
Food and beverage industry stakeholders and consumer advocates are lauding FDA’s commitment to enhance its post-market assessment of chemicals in food, but they worry the agency’s proposed process is “thin on details,” including lacking sufficient transparency...
Consumers increasingly want more from their beverages – more benefits, more flavor and more fun, but they do not want more sugar nor do they want to compromise on taste, which creates a challenge for manufacturers to find the sweet spot between shoppers’...
Suja Life rebranded its line of Suja Organic cold-pressed juices and wellness shots to simplify the product’s functionality and flavors as the company grows into more occasions and dayparts with its acquisition of soda brand Slice.
Increasing water scarcity is prompting stakeholders across the food industry to rethink and reup their stewardship practices, and in doing so they not only are reinforcing supply chains and the health of the planet, but market research suggest they could...
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
Coffee is not just for adults thanks to Kiid Coffee, a functional beverage mix designed to help children hit their daily recommended intake of iron, magnesium, calcium and other important nutrients, the brand's co-founder David Sanborn told FoodNavigator-USA...
Design is often a multi-faceted strategy that balances creativity with constraints while artfully delivering a brand’s narrative to stand out on shelves, as demonstrated by Michael Cina, owner and creative director of Cina Associates, who employed design...
Gatorade released Hydration Boosters, an electrolyte drink mix line with a “heavier lifestyle lean” than its sports-focused products, as the brand evolves its portfolio to tap into more everyday occasions, Marissa Pines, senior marketing director for...
Tracking the return on investment (ROI) of pop-ups involves juggling multiple metrics, but food and beverages brands have a distinct advantage in leveraging sensory experiences to build lasting loyalty among consumers both in-person and digitally, experts...
milkadamia’s flat-pack oat milk, a format made from a proprietary 2-D printing process that takes oat paste and prints it out in sheets, has potential to cut down on packaging waste and carbon emissions due to lighter shipping weights, according to milkadamia’s...
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
With more adventurous palates, consumers today are seeking a wide range of sweet and spicy flavors — and sometimes both — for their beverages, bringing more globally inspired tastes like Tajin, horchata and popular Asian fruit flavors like honeydew to...
Consumer interest in better-for-you and functional benefits have them reaching for products with flavors they associate with health benefits and nature, including florals, like lavender and rose, herbs such as basil, rosemary, dill and thyme, roots like...
More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative...
Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views...
As the US functional beverage market expands, consumers are looking for more from their drinks – including energy to fuel their activities, added electrolytes to support hydration and vitamins to boost their immunity as well as emotional and mental support...
Two Rivers Coffee's collaboration with Eggo to launch Eggo Coffee showcases the coffee maker’s flavor innovation and strategic licensing partnerships, setting it apart in the competitive coffee market by delivering a nostalgic novelty for consumers.
With summer winding down, falls flavors — including the infamous pumpkin spice — are returning to store shelves and CPG products in coffees, cookies, yogurts and more as consumers seek new seasonal taste experiences.
The waning days of summer bring a colorful lineup of food and beverage launches featuring bold purples and blues, along with nostalgic flavors that welcome the promise of cooler weather and seasonal partnerships that celebrate traditional fall activities.
The Hershey Company once again is expanding beyond its iconic cocoa product with its Candy Shop collection — a portfolio of hot chocolate kits based on its iconic flavors — as the company leverages licensing agreements to create new products to stay on...
Snack and tea maker Hain Celestial beat Wall Street earnings estimates in its fourth quarter, as the company seeks to capitalize on its Reimagined strategy in fiscal year 2025, following divestitures and success in growing in away-from-home and e-commerce....
NutriFusion’s flexibility in minimum order quantities (MOQs) of its fruit and vegetable concentrate blends to startup companies can be a significant advantage for new and smaller brands looking to enter the competitive functional beverage market.
This summer, consumers shifted their eating habits due to extreme weather, as they continue to use brand switching and deal hunting to manage grocery bills, according to an FMI - The Food Industry Association and The Hartman Group survey.
The use of sweeteners to reduce calorie content in food and drink is sometimes controversial, but vital to F&B manufacture. What sweeteners are used and what do they do?
Soon-to-launch AVVIKA breaks away from traditional energy drinks as a caffeine alternative that calls out its suppliers’ functional ingredients on the label for transparent communication with consumers, brand founders Doug Resh and Holden Rouse told FoodNavigator-USA.
Researchers are calling on US policymakers to regulate more tightly the nutrition and promotion of packaged infant and toddler foods after discovering most products for young children sold in the country do not meet international dietary recommendations,...
Food and beverage companies – like startup Instant Hydration – increasingly rely on medical advisory boards and experts to validate their ingredient labels and offer transparency to progressively knowledgeable and skeptical consumers.
Presumptive Democratic Presidential Nominee Kamala Harris proposes a federal ban on price gouging to lower grocery prices as part of her economic platform for her presidential campaign, however food industry advocates maintain that food prices have remained...
From indulgent treats to non-alcoholic alternatives, consumers are craving brands that provide nostalgic flavors, better-for-you benefits and authentic brand connections - trends that are set to grow into 2025, according to several reports.
Passion, experience and market insights are essential to launching a business, but they are far from enough to ensure enduring success, according to long-time CPG industry expert and first-time entrepreneur Douglas Yu, who earlier this month launched...
Private equity firm InvestBev’s is making its first foray into the non-alcoholic category with an investment in Sèchey, a zero-proof wine, beer and spirits brand and marketplace.
Ancient Drinks is taking its first major step beyond its direct-to-consumer roots and into retailers on the West Coast and the Southwest, including natural retailers Lassens and Good Earth Markets, as it tries to rewrite the sports drink branding playbook...
When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this?
Children’s sugary drink intake rose 23% between 1990 and 2018, according to a new study published in the BMJ - nearly twice the increase seen among adults. Sounding the alarm, researchers say that interventions such as school soda sales bans have become...
Ingredient developer and supplier PLT Health Solutions is helping functional beverage brands move beyond basic benefits to meet consumers’ rising demand for more innovative health solutions that are sippable with a line of science-backed, water-soluble...
With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely...
With the rise of GLP-1 weight loss drugs, ingredient suppliers are developing science-backed, plant-based proteins and fibers to help consumers feel full while consuming fewer calories.
Between ongoing inflation, rising fears about climate change’s impact on the food system, and increasing physical and mental health concerns turbo-charged by the pandemic, consumers have been through a lot in recent years, and in response, new data from...
Global food and beverage giant Nestle has highlighted its coffee business as a major 2024 growth driver amid positive results from its international non-price driven growth strategy.
