Beverage

Bad press affecting energy drink category: Mintel

Bad press affecting energy drink category: Mintel

By Maggie Hennessy

On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over the past several months, leading many consumers to question the health and...

PureCircle and Coke get OK from FDA for Reb M stevia

PureCircle and Coke get OK from FDA for Reb M stevia

By Maggie Hennessy

PureCircle has received a GRAS (generally regarded as safe) letter from the US Food and Drug Administration for its high-purity Rebaudioside M sweetener (also known as Reb M or Reb X), clearing the way for PureCircle to use the sweetener in soft drinks...

Delving into Bloomberg’s proposed cap on super-size soda

A recent Museum of Food and Drink round table debated the merits and shortfalls of the large soda ban.

Delving into Bloomberg’s proposed cap on super-size soda

By Maggie Hennessy

Earlier this month, New York City’s Museum of Food and Drink hosted a panel discussion at New York City’s CUNY School of Public Health examining New York City Mayor Michael Bloomberg’s proposed cap on super-size sodas, which was rejected by the state...

Coke supplier Bunge cops flak from Guarani Indians

BUNGE: ‘OUR POSITION REFLECTS LEGAL PROCESS & COMPLIANCE’

Coke supplier Bunge cops flak from Guarani Indians

By Ben BOUCKLEY

Brazil’s Guarani Indians are urging Coca-Cola not to source sugar from Bunge after the agri-business was attacked for alleged ‘land grabbing’ in a recent Oxfam report.

Bolthouse leverages Instagram in first beverage-focused ad campaign

Bolthouse leverages Instagram in first beverage-focused ad campaign

By Maggie Hennessy

When 100-year-old food and beverage manufacturer Bolthouse Farms decided to launch its first ever consumer advertising campaign focused on beverages this year, the brand harnessed the visual power of Instagram after realizing the app’s potential among...

Got Chocolate Milk? Olympic campaign will 'extend product equity'

Got Chocolate Milk? Olympic campaign will 'extend product equity'

By Mark ASTLEY

The new Built with Chocolate Milk campaign, the flavored, mustache-free sister of Got Milk?, will provide the US dairy industry with an opportunity to develop the "brand and nutritional equity" of milk, the organisation behind it has claimed.

Sugar limits should be halved to protect teeth: Study

Sugar limits should be halved to protect teeth: Study

By Caroline SCOTT-THOMAS

World Health Organisation (WHO) recommendations for added sugar intake should be halved to protect teeth from dental caries, suggests a review published in the Journal of Dental Research.

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

GUINNESS BLACK LAGER IN US 'NOT THE SCALE OF SUCCESS WE WOULD HAVE LIKED'

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

By Ben BOUCKLEY

Diageo’s beer innovation head insists the firm needs to strengthen Guinness’s premium credentials and 'reframe' the drink for a new generation of drinkers to reignite growth.

Decline in soft drinks not catastrophic for beverage industry

Big Interview: Greg Steltenpohl, CEO of Califia Farms and founder of Odwalla

Decline in soft drinks not catastrophic for beverage industry: Odwalla founder

By Maggie Hennessy

“The slowdown of soft drinks is not going to be catastrophic for the beverage industry,” said Greg Steltenphol, CEO of beverage manufacturer Califia Farms and founder of Odwalla, discussing the recent slump in carbonated soft drink sales—particularly...

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