Prepared foods

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

Product of the Year seal helps products increase distribution, sales

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

Eggs remain a breakfast constant, but how served is changing, AEB says

What's for breakfast? Re-inventing the first meal of the day

Eggs remain a breakfast constant, but how they are served is changing, AEB says

By Elizabeth Crawford

The iconic “all-American breakfast” combination of eggs, meat and a carb is getting an update to better reflect the increasingly diverse U.S. population, but consumers’ growing expectation to customize their food means what is hot in one region likely...

Post plans to revitalize PowerBar

Post plans to revitalize PowerBar

By Elizabeth Crawford

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

Yogurt industry must move beyond Greek to continue growing

Yogurt industry must move beyond Greek to continue growing

By Elizabeth Crawford

As U.S. sales growth of yogurt slows, marketers need to shift their focus to potential category drivers beyond protein-dense Greek yogurt, such as new consumer segments and packaging innovation, according to market analysis from Packaged Facts. 

FoodNavigator-USA editorial calendar in 2015, 2016

What's on the FoodNavigator-USA editorial calendar in 2015/16?

By Elaine Watson

From the GMO labeling debate and food litigation trends to new strategies to revitalize the Greek yogurt category, FoodNavigator-USA’s 2015/16 editorial calendar of special editions (once a month), online forums/events (once every two months) and face-to-face...

McCormick outlines ambitious plan to boost sales 4-6% in 2015

McCormick outlines ambitious plan to boost sales 4-6% in 2015

By Elizabeth Crawford

Flavor and spice behemoth McCormick & Company’s ambitious goal to increase sales 4% to 6% in local currency in 2015 hinges on increased consumer demand for bold flavors and healthier foods, product innovation, increased marketing and “customer intimacy,”...

Convenience stores emerge as health food destination

Convenience stores emerge as health food destination

By Elizabeth Crawford

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously often overlooked channel for manufacturers of these products to expand their reach, according to new market research from Technomic. 

Investors aren't just buying into a product, but a loyal online community of engaged users, says venture capital exec

SPECIAL FEATURE: So Soylent secures $20m… Money well spent?

By Elaine Watson

While uncharitable observers have described Soylent as “only slightly more appealing than an IV bag”, news that the LA-based food substitute firm has just secured $20m in funding and is now generating “millions of dollars per month in subscription revenues”...

Chao Slices promise to revolutionize vegan cheese as a “real” food

Chao Slices promise to revolutionize vegan cheese as a “real” food

By Elizabeth Crawford

Field Roast Grain Meat Co. expands its portfolio into the retail vegan cheese category with the Jan. 1 launch of Chao Slices, which it claims are “revolutionary” because they do not try to mimic dairy cheese like other players in the segment. 

Video highlights from the Winter Fancy Food Show 2015

Caught on camera! Highlights from the Winter Fancy Food Show

By Elaine Watson

With buyers from Whole Foods, Kroger, KeHE, Compass Group, Dean & DeLuca and hundreds of other retailers and foodservice chains walking the floor looking for innovative new products, the Winter Fancy Food Show has helped to launch scores of high-profile...

Peeled Snacks Fancy Food Show selling education session

Peeled Snacks: If you don’t take time to understand retail buyers, why should they take time to understand you?

The natural channel: ‘An utter pain to sell to, but the exposure it can give your brand is huge’

By Elaine Watson

Which retail channel is right for your brand? Natural? Club? Convenience? And once you’ve jumped through all the buyers’ hoops, will you still be able to make any money? It all depends on whether you’ve done your homework, one snacking sales expert told...

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