Labeling, marketing & advertising

Snacking behavior holds strong in face of inflation, says Mondelēz

Snacking behavior holds strong in face of inflation, says Mondelēz

By Mary Ellen Shoup

In the face of inflation and consumer price sensitivity, Mondelēz International saw positive volume growth and price resiliency across its snacking portfolio especially in its core areas of snacking and chocolate, reported chairman and CEO Dirk Van de...

Frito-Lay: Flavor combinations and discovery drive snacking purchases

Frito-Lay: Flavor combinations and discovery drive snacking purchases

By Mary Ellen Shoup

Consumers have heightened interest in flavor twists and combinations (e.g. salty & sweet, tangy & spicy) and are less driven by brand recognition and familiarity when it comes to their snacking purchases, finds Frito-Lay North America in its recent...

Zevia appoints new CEO to lead next chapter of growth

Zevia appoints new CEO to lead next chapter of growth

By Mary Ellen Shoup

Zero-sugar stevia-sweetened soda brand Zevia has appointed its current president of the company, Amy Taylor, as its new CEO succeeding Paddy Spence who will remain as chair of the company's board of directors, effective August 1, 2022.

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