Labeling, marketing & advertising

Picture: GettyImages-Amawasri

Glucomannan (konjac flour) added to FDA list of dietary fibers

By Elaine Watson

The FDA has granted a citizen petition* requesting that glucomannan (found in the root of the elephant yam, also known as the konjac plant) be added to the list of ingredients classified as dietary fiber on US food and supplement labels.

Kraft Heinz appoints new leader of US business

NEWS IN BRIEF

Kraft Heinz appoints new leader for its US business

By Mary Ellen Shoup

Campbell Soup executive Carlos Abrams-Rivera will join the senior leadership team at Kraft Heinz as the new U.S. Zone President, leading all US business operations, the company’s largest business, effective February 3.

Source: Baze

Baze Marketplace pushes personalized nutrition from supplements to food

By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

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