Labeling, marketing & advertising

Startup debuts shelf stable meat replacement free of soy and gluten

Startup debuts shelf stable meat replacement free of soy and gluten

By Hank Schultz

A new entrant is set to stir up the long stagnant shelf stable meat replacement market. Neat Foods, a Lancaster, PA-based startup, will debut its line of vegan, gluten- and soy-free, non GMO meat replacements at the upcoming Expo East trade show in New...

When will FDA finalize guidance on whole grain labeling statements?

What should the criteria be for whole grain labeling statements?

By Elaine WATSON

In 2006, the FDA issued draft guidance  designed to ensure food manufacturers were all singing from the same hymn sheet when making whole grain labeling statements. Seven years later, we are still waiting for the finalized guidance, and comments to the...

Kicking aspartame? The rise and rise of PÜR Gum

Big interview: Jay Klein, founder & CEO, Action Candy Company (PÜR Gum)

Kicking aspartame? The rise and rise of PÜR Gum

By Elaine WATSON

You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident, observes the founder of aspartame-free PÜR Gum. 

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

By Ben BOUCKLEY

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.

Ted Nixon, CEO, DDW (D.D. Williamson) on natural colors

Big interview: Ted Nixon, chairman and CEO, DDWilliamson

DDW: We could be as big in natural colors as we are in caramel colors in 5-10 years

By Elaine Watson

Founded in 1865 - the year Lincoln was assassinated - DDW has been in the food colors business for an astonishing 148 years. But there’s no room for complacency, CEO Ted Nixon tells Elaine Watson during a visit to the firm’s HQ in Louisville, KY.

Natural preservatives pack efficacy, marketing punch

Special edition: All-natural: How clean is your label?

Natural preservatives pack efficacy, marketing punch

By Hank Schultz

The term ‘natural’ has been used to mean so many things that it means less all the time, except as a starting point for class action lawsuits.  But tell consumers you’re getting rid of artificial preservatives and you’ve telling them something meaningful,...

Follow us

Products

View more

Webinars