Startups & entrepreneurs

Social Nature harnesses social media to drive consumer engagement

Social Nature harnesses social media to drive consumer engagement

How do you generate buzz around your new product without breaking the bank?

By Elaine Watson

Demos are expensive and time consuming, shows and events can be hit and miss, and redemption rates for coupons handed out at events can be frustratingly low. So how can you reach more target consumers, generate more buzz about your products, and use it...

Neil Grimmer: 'We're far more than just a meal delivery company; we’re offering a personal well being platform'

Personalized nutrition not just about 'DNA diets,' says CEO of Campbell Soup-backed start-up

Personalized nutrition is the future, says Habit CEO: ‘Generic public health advice is great.The problem is, people don’t follow it’

By Elaine Watson

Is personalized nutrition just an overpriced indulgence for affluent people that are already health conscious, or could Campbell Soup’s $32m bet on Habit – a nutrition and meal-delivery operation partnering with leading systems biologists – really transform...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

By Elizabeth Crawford

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage...

Nomva expands west coast distribution, unveils new packaging

Nomva expands west coast distribution, unveils new packaging

By Elaine Watson

Probiotic-fueled organic fruit & veggie snack brand Nomva has just picked up distribution in close to 175 Target stores, 200 Ralph’s stores and 150 Sprouts stores on the West Coast, says Los Angeles-based brand owner Phenomenal Foods, which has recently...

Source: E. Crawford

Expo East

Spindrift finds cans better distinguish sparkling water from soda

By Elizabeth Crawford

Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman. 

Peggy Sutton: 'Sprouting is a time honored tradition, but the movement is now really taking off in mainstream grocery...'

'It still feels like we’re just at the tip of the iceberg...'

What's the size of the sprouted food prize?

By Elaine Watson

To Your Health Sprouted Flour Co – the Alabama-based supplier of the organic sprouted grains in Kashi’s cereals – has expanded its facility for the third time to meet surging demand, says founder Peggy Sutton, who is predicting revenues of $6m in 2016,...

Soup-To-Nuts Podcast The rise and evolution of meat snacks in America

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America

By Elizabeth Crawford

In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks...

Source: The PUR Co.

5 strategies that fueled PUR’s more than 5,000% growth in five years

By Elizabeth Crawford

In a world where most business growth comes from the tech, oil, gas and software industries, gum and mint maker The PÜR Company was “sweetly surprised” recently to secure a spot in PROFIT 500’s top 10 list of fastest growing Canadian companies and the...

Edible insects: Beyond the novelty factor

Why did Whole Foods drop edible insect products?

Edible insects: Beyond the novelty factor

By Elaine Watson

If the edible insects market is heating up, and big name retailers from Publix to Sprouts are now stocking cricket bars, snacks and protein powders, why is Whole Foods – which has reportedly temporarily dropped all bug-based products - apparently cooling...

Soup-To-Nuts Podcast: Hummustir navigates potentail of DIY food trend

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Hummustir navigates market potential of DIY food trend

By Elizabeth Crawford

As recently as 15 years ago, most Americans had never heard of hummus, or even its base ingredients of chickpeas and tahini. But now the dip is a staple in many US homes and makes common appearances in lunchboxes, at picnics and on many restaurant menus. 

Direct Eats: We could be a $1bn business in five years

Direct Eats founder: We could be a $1bn business within five years

By Elaine Watson

If you want to compete in the cut-throat world of online grocery retailing, you’ve got to find an incredible niche, or think very, very big. And David Hack, the serial entrepreneur behind online marketplace Direct Eats, is firmly in the second bracket: “This...

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